Social Media Marketing is becoming one of the most effective ways to market a new business or product on a global level. Not only can you reach millions of people, you don’t have to spend an excessive amount of your marketing budget to achieve your goals. There are several types of social media that can…

Auto Trader is showing that alternative fuel cars are showing a strong gain in the UK including the highest year-to-year growth compared with standard fuel models. Auto Trader tracks the market value of automobiles based on manufacturer, model, fuel types and segments. According to the last statistics, alternative fuel cars increased 62 percent in November…

Unsurprisingly, the U.S. leads as the world’s largest trading nation. In 2011, the export of goods and services out of the country amounted to over $2.1 trillion. However, a quick look into the market reveals that the rest of the world is catching up at a steadily increasing pace and contributing to the cargo shipping…

In positive news for the American crude oil market, the U.S. Congress lifted a 1975 ban on crude oil exports. The deal showed a rare spirit of compromise for the 18th Congress. Republicans supported lifting the ban and Democrats were able to get tax credits for wind and solar power in exchange for supporting it.…

Although technology has reduced the need for some manufacturing careers, there is still a need for smart, talented people to join the industry to replace aging workers. The industry in the UK has seen a decline in the workforce even while production is increasing at 2.8 percent per year. In 1966, the UK manufacturing workforce…

In 2011, the world’s cargo shipping fleet consisted of over 55,000 ships. That same year, U.S. goods and services exports supported about 9.7 million jobs, and had a value of about $2.1 trillion, making the United States one of the largest trading nations in the world. Now, given the sheer size and scope of the…

When marketing to global targets, we need to stretch our keyword research skills and work with someone who is a native or expert in the language and customs of the target region. Even within the U.S., keywords change by region in American English. In the global market, language and culture makes keyword research very complex.…

Every year, in the U.S. we are bombarded with Christmas sales as soon as Halloween is over, and sometimes even before. We have been told that the biggest shopping day is Black Friday, followed by Cyber Monday. While that may be true in the U.S., the largest shopping day in the world is China’s Singles…