UPS has recently announced that changes made in shipping routes from the U.S. into Canada have improved the delivery times for shipments, reducing times up to one day. Therefore, recipients can expect to see their packages arrive one day earlier than previously. With an upswing in the shipments from U.S. retailers and other shippers to…

While many of the techniques in marketing for freight forwarders on a global level are the same as used in the U.S., there are several factors that are different. For instance, global SEO requires research into the culture and language of the target region, as well as some unique coding issues. Multilingual markup tags, geo-specific…

Social Media Marketing is becoming one of the most effective ways to market a new business or product on a global level. Not only can you reach millions of people, you don’t have to spend an excessive amount of your marketing budget to achieve your goals. There are several types of social media that can…

Cargo shipping has changed the world. Literally. Trade has helped drive 80% of the poverty reduction, which has lifted 500 million people across the world above the poverty line over the last 15 years. Between 1980 and 2011, the economies of developing nations raised their share in world exports from 34% to 47% and their…

China’s cooling economy has caused many investors to worry, but among those concerns India has remained strong. At the end of august, GDP for the country rose by 7 percent for the quarter, putting its growth on the same level as China. It is also fairing better than many troubled areas in the country, giving…

To call the cargo shipping industry “big” would be to vastly understate its size. In 2011, the international freight shipping fleet consisted of 55,138 ships, and in 2013, these cargo shipping companies prepared 9,548 million tons of freight. The trade done by international shipping companies is believed to account for about 60% of all seaborne…

In late August, U.S. Customs and Border Protection officers at Dallas Fort Worth International Airport seized thousands of mobile phones and their accessories because of alleged intellectual property rights violations. In the inspection, the CBP officials found a shipment of cellular phones and accessories bearing the markings of Underwriters Laboratory, but that appeared to be…

The July Trans-Pacific Partnership negotiations, which took place in Maui, have ended without a deal. This has caused many U.S. supply managers to look at ways to adjust their global sourcing strategies, as they were placing a lot of hope on the talks and the agreement they hoped would come from them. The goal of…

Is content marketing for manufacturers relevant? In an industry that does not seem to be quite as tied to the online world as others, it may be tempting to say that it is not, but this is not true. Global SEO and content marketing are relevant to all international businesses, including manufacturing, as companies look…