While many of the techniques in marketing for freight forwarders on a global level are the same as used in the U.S., there are several factors that are different. For instance, global SEO requires research into the culture and language of the target region, as well as some unique coding issues. Multilingual markup tags, geo-specific schema tags, Google place pages and local link building will help drive your global SEO. It is also helpful to create Google webmaster accounts for every country you market in to differentiate between your data streams.
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